Assignment #16

Career Assignment

Get a Job . . . That Leads to a Career

 

Here are the details of your career assignment. 

 

  1. You are to research and determine which of the ”job titles” form the list below is most in-line with your interests and abilities.  You will probably not know just from reading the title, so you will have to do a bit of research.

  2. Select the ONE job title you will use as the focus of your research. If you select anything but an entry-level job, you MUST show how you get to that job from an entry-level position.

  3. I have provided questions you need to answer (Minimum Requirements) and have broken them into seven sections. You need to answer AT LEAST these questions for your chosen job title.  You can (if you are an A student) go beyond the questions that are provided.

  4. Present your findings on a website you create with Wix.  The website should have a Home Page and seven additional tabs to match the seven topics below.  You may go beyond the seven additional tabs if you have a section you would like to add that is significant to your chosen career.  Place a link to your NEW website under the Assignment #16 tab on your class site.

  5. On each page you must have:

  • Answers to the questions (creatively done!)

  • A relevant video for the topic of that page. The video must be embedded.

  • At least one relevant image/picture

 

 

Choose one of the following Job Titles:

Advertising / Promotions Job Titles

Advertising and promotions are typically the most expensive element of a comprehensive marketing strategy, requiring the combined creative skills of graphic designers, writers, art directors, and media specialists.

  • Advertising Director

  • Account Coordinator

  • Account Executive

  • Advertising Manager

  • Art Director

  • Copywriter

  • Creative Assistant

  • Creative Director

  • Marketing Promotions Specialist

  • Media Buyer

  • Media Assistant

  • Media Planning Assistant

  • Media Director

  • Media Planner

  • Media Researcher

  • Project Manager

  • Junior Project Director

  • Promotions Director

  • Promotions Assistant

  • Promotions Coordinator

  • Promotions Manager

  • Creative Marketing Assistant

  • Advertising Coordinator

  • Advertising Assistant

  • Marketing Assistant

  • Assistant Media Buyer

  • Traffic Manager

  • Advertising Sales Representatives

  • Junior Copywriter

  • Senior Copywriter

  • Copywriter Intern

  • Assistant Account Executive

  • Graphic Designer

  • Junior Graphic Designer

  • Marketing and Promotions Manager

Brand Marketing Job Titles

Brand marketing is an essential part of creating a forceful, immediately recognizable market identity for companies and the products or services they sell.

  • Advertising Director

  • Account Coordinator

  • Account Executive

  • Advertising Manager

  • Art Director

  • Copywriter

  • Creative Assistant

  • Creative Director

  • Marketing Promotions Specialist

  • Media Buyer

  • Media Assistant

  • Media Planning Assistant

  • Media Director

  • Media Planner

  • Media Researcher

  • Project Manager

  • Junior Project Director

  • Promotions Director

  • Promotions Assistant

  • Promotions Coordinator

  • Promotions Manager

  • Creative Marketing Assistant

  • Advertising Coordinator

  • Advertising Assistant

  • Marketing Assistant

  • Assistant Media Buyer

  • Traffic Manager

  • Advertising Sales Representatives

  • Junior Copywriter

  • Senior Copywriter

  • Copywriter Intern

  • Assistant Account Executive

  • Graphic Designer

  • Junior Graphic Designer

  • Marketing and Promotions Manager

Content Marketing Job Titles

Content marketing requires a wide range of team members who specialize in the different areas of digital content strategy, development, execution, and integration.

  • Content Marketing Manager

  • Content Writer

  • Digital Brand Manager

  • Digital Marketing Manager

  • Director of Digital Marketing

  • Internet Marketing Coordinator

  • Internet Marketing Director

  • Internet Marketing Specialist

  • SEO Manager

  • Social Media Marketing Analyst

  • Social Media Marketing Coordinator

  • Social Media Marketing Manager

  • Content Marketing Specialist

  • Marketing Content Writer

  • Web Content Marketing Specialist

  • Online Marketing Assistant

  • Content Marketing Coordinator

  • Marketing Assistant

  • Digital Content Specialist

  • Content Marketing Producer

  • Marketing Content Assistant

Direct Marketing Job Titles

Direct marketing is when companies approach individual customers “in person.” They do this through telemarketing, by sending physical market materials (such sales catalogs or coupons or flyers) to their homes, or by sending them targeted emails.

  • Marketing and Promotions Manager

  • Marketing Promotions Specialist

  • Marketing Specialist

  • Marketing Assistant

  • Marketing Associate

  • Direct Marketing Manager

  • Analyst Performance Marketing

  • Database Marketing Analyst

  • Direct Marketing Specialist

  • Direct Marketing Representative

  • Direct Mail Coordinator

  • Digital Marketing Specialist

  • Direct Marketing Coordinator

  • Digital Marketing Associate

  • Direct Marketing Analyst

  • Assistant Director, Direct Marketing

  • Operations Assistant

eCommerce Marketing Job Titles

eCommerce Marketing seeks to draw the attention of internet users to the brands and products offered by online stores through pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and email marketing.

  • eCommerce Marketing Director

  • eCommerce Marketing Manager

  • eCommerce Marketing Specialist

  • eCommerce Content Specialist

  • eCommerce Editor

  • eCommerce Associate

  • eCommerce Coordinator

  • eCommerce Fufilment Specialist

  • eCommerce Marketing Analyst

  • eCommerce Analyst

  • eCommerce Assistant

  • eCommerce Merchandising Specialist

  • eCommerce Production Assistant

  • eCommerce Merchandising Coordinator

  • Email Marketer

  • Online Product Manager

Market Research Job Titles

Market research is essential to the development of all marketing strategies; these jobs require strong analytical, needs assessment, and problem-solving skills.

  • Market Research Analyst

  • Market Research Assistant

  • Marketing Analyst

  • Marketing Data Analyst

  • Marketing Research Associate

  • Marketing Research Lead

  • Marketing Assistant

  • Associate Project Manager/Market Research

  • Marketing Research Specialist

  • Marketing Manager, Research Intelligence

  • Qualitative Research Assistant

  • Research Assistant

  • Marketing Research Analyst

  • Digital Marketing Analyst

  • Insights Analyst

  • Search Engine Marketing Analyst

  • Analyst, Product Research

  • Market Research Interviewer

Public Relations / Corporate Communications Job Titles

Corporate Communications and Public Relations departments utilize traditional and online marketing tools not to sell a product, but rather to enhance their company’s visibility and influence upon the public, investors, employees, business affiliates, and the media.

  • Vice President for Marketing

  • Marketing Director

  • Assistant Marketing Director

  • Associate Marketing Director

  • Marketing Manager

  • Business Development Representative

  • Communications Assistant

  • Corporate Communications Specialist

  • Corporate Communications Coordinator

  • Marketing Communications Coordinator

  • Marketing Communications Director

  • Marketing Communications Manager

  • Marketing Communications Specialist

  • Marketing Consultant

  • Corporate Communications Assistant

  • Marketing Coordinator

  • Media Relations Coordinator

  • Media Relations Director

  • Media Relations Associate

  • Outside Sales Representative

  • Public Relations Assistant

  • Public Relations Coordinator

  • Public Relations Director

  • Public Relations Manager

  • Public Relations Representative

  • Public Relations Specialist

  • Publicity Assistant

  • Publicity Director

  • Publicity Manager

Sales Job Titles

Despite the growth of content and eCommerce marketing, there is still a large demand for talented sales representatives who can engage clients in person, either face-to-face or through telephone and internet customer service technologies.

  • Account Coordinator

  • Account Executive

  • Assistant Account Executive

  • Business Development Analyst

  • Business Development Associate

  • Business Development Representative

  • Business Development Director

  • Inside Sales Representative

  • Marketing Associate

  • Outside Sales Representative

  • Regional Account Manager

  • Regional Sales Manager

  • Relationship Manager

  • Retail Sales Representative

  • Sales Assistant

  • Sales Associate

  • Sales Consultant

  • Sales Director

  • Sales Engineer

  • Senior Sales Representative

  • Sales Representative

  • Territory Manager

Here are the questions you must answer in your report:

1. Education & Training

  • What is the minimum education required for this job? Maximum?

  • How many years of study are involved? At what cost?

  • Where would you obtain this education? (On-the-job training, technical school, college, or university?)

  • What are the entrance requirements for this school? How many years will you need to complete?

 

2. Job Skills, Talents, & Experience

  • What special skills, talents, or personality traits are necessary for this occupation?

  • Where could you gain experience now for this career?

  • In what ways are you suited for this career?

  • What personality characteristics or skills do you currently possess that you believe will benefit you in this career?

 

3. Earnings

  • What is the standard beginning wage for this job in SLC/Utah? Elsewhere?

  • What is the maximum salary you can expect in SLC/Utah? Elsewhere?

  • What factors affect the salary range?

  • What expenses are involved in setting yourself up in this profession?

  • How can these costs be financed?

4. Benefits/Health Factors

  • What health benefits are available to employees?

  • What health and safety issues are involved in this occupation?

  • What other benefits might this occupation include: vacation time, retirement plan, perks?

5. Employment

  • What is the prospect for employment in this occupation?

  • What factors influence the availability of jobs in this field?

  • What is the growth potential for this job?

6. Typical Day

  • Describe a typical day for a person in this job.

  • What are the usual hours?

  • What are the best parts of the day?

  • What would be the most challenging?

7. Conclusion

  • What did you learn that you didn’t know before?

  • Do you still think this is a good career for you?

  • What else would you like to know?

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