DIGITAL BUSINESS APPS 2019-2020

Assignment #5-5

Personal Branding​

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You are to complete this assignment as part of an effort to develop a personal brand.  Using Canva.com, create the following:

 

• Business Card

• Letterhead/Stationery

• Facebook Cover

• YouTube Channel Art

• Twitter Header

 

2 additional items of your choice

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NOTE: For the SocialMedia items, create the image on Canva, then go to SmartMockups.com and create an account.  You can have a free trial account that will let you complete this assignment.  Select the appropriate social media template and upload the image you created on Canva (you must first download a PNG from Canva).  When you create the final image on SmartMarkups.com, download it and then place it on the tab for assignment # 5-5.

 

Remember, these are to reflect YOU as a professional.  If you have a business, you can use that business on your materials, otherwise, it is FOR YOU as a human being!  The look, theme, appearance--whatever you want to call it--should be the same or very similar to each of the items (see the example below).

 

Here is a little help to get you started:

 

CREATE BUSINESS CARDS

Your business card is a brief business communication that you leave behind to create an impression of who you are and what you stand for. All over the world, business cards are exchanged in meetings and as reminders of conversations. Done well, your card communicates not just its written and visual message but also your unique personality.

 

A business card should be able to answer these questions for the person receiving it:

• Who are you?

• What do you or your business do?

• Who do you do it for?

• How do you differentiate yourself from your competitors?

• Is it clear how to contact you?

Most of you do not have a business so this will be true PERSONAL branding.  Make your materials reflect WHO YOU ARE.  Your attitude, outlook, how you carry yourself, your attitude . . .  Get it?

 

Your business card may be the only visual tool that your target audience sees from you. Your card has one purpose, and that is to get noticed by those receiving it. It helps you stand out and be remembered by someone you just met.

 

When you design your business card, evaluate it by asking these questions:

• Is it visually appealing enough to catch someone’s attention?

• Is it specifically appealing to your target audience?

• Does it send the message that you want it to send?

• Do you look like a professional with high-quality standards (and not someone who whipped out cards on his printer right before an event)?

 

CREATE STATIONERY

Printed letterhead stationery and envelopes serve as primary branding tools for most businesses. As a savvy personal brander, you, too, want stationery that aligns with your brand. All your correspondence should show your brand colors and logo so that it conveys to the recipient the personal brand message that you have crafted.

 

 

It’s important that all your written correspondence be properly branded. If you’ve engaged a designer to design a logo or website for you, have that person also design the stationery to show continuity of your brand.