DIGITAL BUSINESS APPS 2019-2020

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The article above provides 31 ways to search on Google. You are going to use 10 of those examples to search for information on a specific topic. What topic? That is up to you. You must select any of the topics from the list at the bottom of this page.

 

You will then search for information that would be used to write a report on that topic. However. YOU ARE NOT WRITING AN REPORT! Remember, select 10 of the 31 ways to search Google and document the result with the first three NON-PAID results from each search. Place the following on the Assignment 1-2 tab on your website:

 

• Search technique (provide the name of the techniquedirectly from the article)

• Copy and paste or screen capturethe top 3 results  (Do not include paid results)

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Here is an example of what your response should look like:

 

9. How to Search Within a Website (this is the search technique)

site: www.wikipedia.com "influential marketing"

Following are the top 3 hits:

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Personal selling-Wikipedia

www.wikipedia.com/wiki/Personal_selling

Personal selling occurs when a sales representative meets with a potential client for the ... 6.1 Types of direct salesperson; 6.2Influentialsalesmen and sales theorists. 7 References; 8 Further reading...Provincial shopkeepers were active in almost every Englishmarkettown. These shop keepers sold a very broad range of...

 

George S. Day-Wikipediawww.wikipedia.com/wiki/George_S._Day

George S. Day is an educator and consultant in the fields of marketing, strategy and innovation ...INFORMS determined that two of his articles were among the top 25 most influential articles in marketing science in the past 25 years. In 2011 he...

 

Sandy Carter-Wikipedia

www.wikipedia.com/wiki/Sandy_Carter

Sandra “Sandy” Carter is an American businesswoman, speaker and author. She was a ... the Platinum MarCom Award in 2008, and “The New Language ofMarketing2.0: Social Media”, which won the Silver MarketingSherpa award in 2009. ... the "World Brand Congress" (2009); FastCompany "MostInfluential' Women'...​

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Pick one of the following as your topic for this assignment:

1. How do organizations use CSR (corporate social responsibility) to reinforce brand equity?

2. What manipulation tactics do brands use to get more customers?

3. How can brand image be communicated via social media marketing?

4. How can social media impact the buying choices of shoppers?

5. Are consumers equipped to shield themselves from direct marketing strategies?

6. Determine and analyze consumer buying behavior for [product name]

7. How does advertising impact consumer behavior?

8. How does family orientation impact marketing communications?

9. What characteristics do buyers look for when purchasing a product online?

10. How does global marketing incorporate standardization?

11. What attributes do consumers look for when comparing products online?

12. How do financial institutions differentiate their goods and services on the basis of social class?

13. Is direct marketing really the most effective form of marketing?

14. What internet marketing trends can be expected for the future?

15. How do marketing strategies differ across different cultures?

16. Can brand advertising impact political campaigns?

17. How do brands exploit impulsive buying?

18. How does loyalty cards encourage sales and boost customer loyalty?

19. Can well-marketed brands get away with selling substandard quality products?

20. How is globalization having an impact on consumer behavior?

21. Impact of brand image on customer loyalty

22. Brand attributes that lead to an increase in customer loyalty

23. Successful marketing approaches that helped break through the strong market monopoly

24. Impact of cause marketing on brand affinity with young mothers

25. Effect of consumer promotions and discount offerings on brand equity

26. The outcomes of advertising in a recession

27. Influence on Social Media advertising on consumer behavior

28. Effect of TV advertising on top of mind awareness

29. Understanding customer perceptions around event sponsorships

30. Does corporate social responsibility translate into sales?

31. Canadians perspective on being targeted with mobile ads based on their browser history

32. Is direct marketing welcomed by people?

33. Are customers able to differentiate between various mortgage offerings by competing banks?

34. Does social media influence buying behavior

35. Do people like being click baited into sponsored posts?

36. Understanding the impact of celebrity endorsements on ROI for CPG brands

37. Women’s sentiments around comparison advertising

38. How effective is comparison advertising to build brand equity?

39. Do consumers prefer purchasing routine grocery products online?

40. Is earned media perceived to be as important as it appears to be?

41. What makes people want to share content with their friends?

42. Understanding why content goes viral

43. Marketing challenges around the evolving family structures

44. Are we losing the emotional value and significance of money being in a cashless society?

45. Is centralized global marketing a good idea for brand health in local markets?

46. How is augmented reality going to enhance marketing experiences?

47. How will artificial intelligence support in making better marketing decisions?

48. Is immersion marketing through virtual reality technology going to be accepted?

49. What does the luxury auto buyer look for in a car?

50. How to instill a desire to purchase for customers in the luxury category

51. Harmful effects of advertising to kids

52. Impact of in-store branding on brand salience

53. Effect marketing strategies for restaurant businesses

54. Habit formation and ways to integrate new products in consumer lifestyles

55. Is display advertising going to die?

56. Can Snapchat help small businesses grow?

57. How do customers perceive the brand that advertise on Instagram?

58. The impact of humor in advertising

59. Do customers pay attention to nutrition labels?

60. What triggers impulse buying behavior

61. Essentials to skyrocket a new brand to heights of awareness

62. The factors that lead to customer satisfaction in young adults

63. Elements that help build an emotional connection with your audience

64. How do males and females differ in their buying behavior of mobile phones

65. Does language targeting help in ethnic advertising?

66. Customer Perceptions: Are well-known brands good in quality?

67. Is radio still an effective method of advertising?

68. Rural vs Urban marketing challenges to be mindful of

69. Impact of internal branding on employee retention and turnover

70. An in-depth analysis of political marketing