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​Welcome!  This site is for individuals with an interest in the Davis Marketing Group. To better understand our organization please examine our mission statement. The mission of The Davis Marketing Group is to:



Create Linchpins



What is a linchpin?   These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rulebook. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.                                                                                

-Seth Godin

 

College or Career?

We want to help you prepare for your future.  That future might include college or additional education such as a two-year degree.  It will, sooner or later, include a career.  We simply want to help you become both college and career ready.

 

To help achiece this goal we have four "Pathways" available to our students. A Pathway is simply an opportunity for students to take several classes in one area of study

You may choose to "major" in Marketing, Travel/Tourism, Entrepreneurship or Business Management.  Each pathway  is a series of classes that provide students with significant depth in their study of business.  A Graduate of a Pathway will complete two required courses and four electives—a total of three credits.  You can see the Pathways here.

 

Classes

The Davis Marketing Group offers a variety of contemporary and relevant marketing and marketing-related courses. 



​The content of each course is constantly examined to assure it is current, and new courses are developed when necessary.



The most recent course addition is Social Media Marketing.  Taught as a pilot course in 2011 it was the first such course offered anywhere in the country. The successful debut has allowed the class to be offered again as an elective in each of our four Pathways.

 

davisDECA

DECA is an international organization for high school students with an interest in marketing, management, entrepreneurship and leadership.

While davisDECA closely tied to the international group, there are also soem differences as well.Our organization is open to all members of the Davis Marketing Group--which is anyone who is taking or has taken a marketing course. 

 

The purpose of davisDECA is to provide opportunities to further develop student skills and knowledge primarily through a national competitive events program.



 

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