Section I: Marketing Through Sports

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I.1-1-Recent Sports Biz Firsts

I.1-2-Sports Marketing History-Details

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I.2-1-Samples of Sports Marketing

I.2-2-Marketing of Your Favorite Team

I.2-3-How Companies Use Sports

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I.3-1-The Event Triangle

I.3-2-Importance of Sponsorship

I.3-3-What's In It For The Sponsor

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I.4-1-Communication

I.4-2-A Global Opportunity

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I.5-1-Make It Match

I.5-2-It's All About The Sales

I.5-3-I See That

I.5-4-Twenty Questions

I.5-5-Lifestyle Association

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I.6-1-Defining Categories

I.6-2-What's In It For Me?

I.6-3-Meeting Objectives

I.6-4-Sponsorship Analysis

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I.7-1-Tangible vs. Intangible

I.7-2-Trade-outs and In-kind

I.7-3-And the Total Is?

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I.8-1-Self-Liquidating

I.8-2-Self-Liquidating 2

I.8-3-Getting Leverage

I.8-4-Cross Promotion

I.8-5-Create Cross Promotions

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I.9-1-Find the Weak Spots

I.9-2-Arguing the Other Side

I.9-3-Why Is This an Ambush?

I.9-4-But, It's Only a Hashtag

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I.10-1-How Do We Measure This Stuff?

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I.11-1-Avoiding Disaster

I.11-2-NASCAR Fails to Deliver

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I.12-1-Identifying Rights and Benefits

I.12-2-Create Your Inventory

I.12-3-Creating a Zamboni Sponsorship

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I.13-1-Qualifying Prospects

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