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DIGITAL MARKETING
Section I: Marketing Through Sports
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I.1-1-Recent Sports Biz Firsts
I.1-2-Sports Marketing History-Details
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I.2-1-Samples of Sports Marketing
I.2-2-Marketing of Your Favorite Team
I.2-3-How Companies Use Sports
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I.3-2-Importance of Sponsorship
I.3-3-What's In It For The Sponsor
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I.5-2-It's All About The Sales
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I.9-4-But, It's Only a Hashtag
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I.10-1-How Do We Measure This Stuff?
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I.11-2-NASCAR Fails to Deliver
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I.12-1-Identifying Rights and Benefits
I.12-3-Creating a Zamboni Sponsorship
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Section II: Marketing of Sports
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II.4-1-Create a Customer Profile
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II.9-2-Public Relations Activities
II.9-3-Public Relations-Cause Related
II.9-4-Public Relations-News Release
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II.10-3-Selecting Entertainment
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