PURPLE COW . . . This is where it all begins!

(10-12) Semester

College Credit is available for 11th/12th grade students

What kind of a class is called Purple Cow?  A marketing class.  One that strives to follow the principles found in the book by the same name. A Purple Cow is something remarkable, unique, something that makes a statement.  Forget learning marketing by just reading a book.  How about developing a new product for the Jones Soda Company product mix? What would you think if you could learn about business by doing the marketing for the Dew Tour stop in Salt Lake City?  Do you want to learn how to use your mobile phone, Facebook and Twitter to market products and services? Sound a little different?  Is should, this CLASS is a Purple Cow! Purple Cow is about the unexpected and unconventional; maybe even the interactive or the viral. Purple Cow is about smarter marketing—not just spending more money.  It’s about being creative and innovative.  It’s disruptive and game changing.


Remember:  one of every five college graduates has a degree in Business—and a lot of them are in the field of Marketing.  Get a head start on the competition while in high school.  Even if college is not in your plans, over half of all jobs are marketing-related.


A practical, hands-on approach, the support of industry experts and emphasis on student-centered discussions highlight the instructional approach used in all Marketing classes. Topics of study include determining how to effectively advertise a product; development of professional sales skills, understanding the purpose of packaging and labeling; and why one brand succeeds and another fails. In all cases, we focus on the “purple cows” of marketing—remarkable marketing.


CTE Credit

(10-12) Semester       

Prerequisite: PURPLE COW

College Credit is available for 11th/12th grade students  


You don’t have to work for somebody else—you can be your own boss.  In YOU, INC. students learn how to identify business opportunities and to start and operate a business. In addition, they will become aware that there are countless opportunities--even for teenagers.  


We will discuss how to select a business to start, the key character traits and attitudes of a successful entrepreneur,  whether you should go it alone or have a partner, how to market and promote your business and product/service, and more.   Projects are personalized to meet the interests of individual students.


YOU, INC. is designed for students who have completed PURPLE COW and have an interest in being their own boss.